With all the talk about the iPad and now all the competitors coming out with their own version of a digital tablet, what does the print media have to offer? I have to admit that the iPad and all the other gadgets coming out really do open up a new way and in many respects a better way to deliver some material. Like a magazine for example, you can deliver it digitally along with live links to the advertisers websites and even blogs concerning the same subject. This will and has really been a plus for the industry but to say that the iPad and its cohorts will take over and even kill the print industry is absurd. I would like to think that the digital media and print will work well together in fact help support one another. There are very few time when I do get a printed piece that does not directs me to more information on their website, twitter or Facebook pages. What I think is funny is to walk into a tiny restaurant and see "Follow Us on Twitter!" Even though that sign was not a highly produced piece it still was printed and used to communicate something. What I love is when you see a commercial and it states "See our ad in such and such magazine" which in point helps my point. A highly thought out designed printed piece can be very useful along side your website in help promoting a special event or a product. If you are a service based company developing a brochure or one sheet to hand out to your customers with bullet points of your services offered can really help drive business to your website where you can then be a little more lengthy in your description. What I love when I design a business card these days is that I can fill it up with design not description. Which brings me to a revelation of sorts…the more digital we become the more we print designers can use the space more efficiently. I can now say a lot with just a "www". Use both to help your business because in a sense they both help each other.
Tue, January 11, 2011
by Brad Mardis