How is your business doing? Mine is sloooooow still and it makes me wonder and ask “How is my marketing?” Marketing is a tricky part of your business. Just ask all the companies that paid millions to just get seen during the Super Bowl last night. Some of those ads have been on the table since the middle of last year. If you are a small business like mine, spending money on advertising and marketing is a tough pill to swallow but you know it is essential for growth. Like myself sometimes it is time to revaluate what your strategy is and how to execute it. There are two main marketing tracks: Inbound and Outbound.
Inbound consist of
- Marketing Research
- Competitive Analysis (What is your competition doing right or wrong)
- Pricing of my goods or services
- Positioning (How do I get my product in the hands of who is looking for it)
- Naming and Branding (Am I up-to-date with my logo or look of my company)
Outbound consist of
- Advertising and Promotions
- Media relations
- Sales
- Customer Service
- Customer Satisfaction
- Social Networking
Like most I can get caught up in the Outbound Marketing thinking that it is all about the advertising but when you do the right research from the Inbound side and align yourself with knowledge then the advertising and sales come much easier. And you are able use your advertising budget with more focus and precision.
Posted on
Mon, February 7, 2011
by Brad Mardis