How much do you get bombarded with companies wanted to sell you something. If you live here in OK then you get hit with 12 Car Lot commercials every 2 min commercial break during the evening news. My point is not car commercials but information overload. If you are a small business how in the world can you compete with some of the big dogs and even the medium dogs out there. One way is to be consistent. Use your brand to its full extent by incorporating your colors and theme throughout your promotions of any kind. If it is a print campaign run the print campaign under a theme not once but many times. You may think you are not being creative but in fact you are helping your potential client base recognize you as a legitimate business. I always think of McDonald’s when this topic comes up. When they first started the big yellow “M” was not on every street corner and they certainly couldn’t run a commercial and just the “M” like they can today. It takes exposure over time to establish your brand. Use some of the same colors in your logo in any campaign it helps consistency and drives home the brand. With all the “noise” out there it is tough to stand out. But being constant and letting your client see you over and over again will help with credibility and ultimately with your bottom line.